"Use It" is my favorite song on Demae's Life Works Out...Usually, and maybe Demae's too, since she's featuring it in her merch. These dope long sleeves include lyrics from the 10.4 Rog-produced track on the back: "Should you choose to see the true beauty in you, you will see a true flower blossoms too"

Starlito had a lowkey breakthrough in 2020, welcoming a baby daughter into the world and quitting smoking weed apparently. He rapped with clarity and urgency on his album Parental Leave, still repping Grind Hard of course but generally sounding like a new man. These unexpected quarter length socks would look great with Birks. And sales will probably finance some Pampers for Lito.

I got hip to Channel Tres through Katy Davidson, whose Finals 2020 top 12 included "Weedman." Now there's merch for the song, which is a banger, and which is not at all about dandelions. Dandelions do look cool, though.

You could say ILLFIGHTYOU's Bass Pro Shops flip draws on the working class redneck aspect of their hometown Tacoma, WA. Or that it draws on the popularity of fishing as a cool-guy thing, now, with fashion brands taking inspiration from Columbia PFG. But you might be thinking too hard. It's just good streetwear, lovingly printed on crispy white Kirklands.

Rapper and producer Khris P (of ILLFIGHTYOU) has some solo merch out too and it's looking sick. Color me impressed by the look of these snapbacks, with his KP logo rendered in "melt."